Philips India signs on Arjun Kapoor as Brand Ambassador for its Male Grooming Range
Mumbai, 07th July, 2014 – Philips India today introduced Arjun Kapoor — one of the most stylish youth icons in the country- as the brand ambassador for its ‘Male Grooming’ business, which offers a range of grooming gadgets for men including trimmers, shavers and stylers. As the brand ambassador, Arjun will help take the style revolution that Philips India has started among the youth to the next level. He will also play a pivotal role in the brand and product communication across media platforms.
Following this announcement, Philips India will also launch an extensive marketing campaign with Arjun Kapoor starting with a new television commercial being launched on July 10. The TVC is based on the core idea of making a style statement with your facial styling and will feature Arjun, who will endorse the Philips Male Grooming range. The TVC has been conceptualized and created by Ogilvy & Mather.
India as a country has seen a significant shift in the way women want their men to look. Findings of a recent Philips research survey revealed that 91% women dislike men with hard facial skin and get turned on by males with smooth facial skin and while 54% women find men with styled facial hair more attractive. Keeping this trend in mind, Philips Male Grooming has introduced an array of products in its portfolio to cater to all sort of facial hair styling needs of men including the revolutionary wet and dry shaver Aquatouch and the world’s first laser guided beard trimmer.
Commenting on the introduction of Arjun Kapoor as the brand ambassador, Mr. ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Men’s grooming products are a key focus area of growth for Philips Consumer Lifestyle division in the country. Personal Care, specifically the male grooming portfolio, has been the fastest growing category for Philips in India. Arjun personifies everything that Philips Male Grooming stands for – Youth, style and confidence. Who better than him to endorse the male grooming product range that is designed to give the youth the power to be style icons in themselves.”
Talking about his association with Philips, Arjun Kapoor, Bollywood actor and Philips India’s ‘Male grooming’ category brand ambassador, said, "I’ve always believed that the way you look says a lot about you and is essential to building a confident personality. Philips male grooming products are the perfect tools for styling. I am privileged to be representing the brand and the product range that I personally believe in.”
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