New shopping hub with exclusive designs at
Mumbai: July, 2014: India is the fifth largest retail destination globally. The Indian retail industry has experienced tremendous growth over the last decade. The ethnic apparel market that is slated to grow annually at 13-15 percent by 2020 will see the launch of a new player in the ethnic space – Perrian Lifestyle. Perrian Lifestyle is a fresh and dynamic ethnic wear lifestyle brand that thrives to make both traditional as well as contemporary clothing. Perrian Lifestyle is the brainchild of Ms. Moushumi Mitra.
Started with the vision to cater the changing lifestyle needs of Indian customers, Perrian Lifestyle enables the consumer to select the best designs that are in trend today. With the knowledge of Indian consumer behaviour and current market trends, they bring a total coordinated solution for Women.
Perrian Lifestyle has created a wide range of products that are fashionable and comfortable. The offering comprises of a vast variety of apparel for women – from salwar kameez and sarees to lehengas, anarkalis, Indo-western gowns which include zardosi work, kundan, ari, gota, pita, pearls, stones, Chikankari etc. in the fabrics like delicate laces, rich chiffons and smooth silk and satins. On this occasion Ms. Moushumi Mitra, founder of Perrian Lifestyle says, “I’m very excited to announce Perrian Lifestyle and it gives us a great pleasure to provide our customers with unique designs and to create a truly global piece of fashion at affordable price. Our primary focus is high production numbers whereby ultimately, high revenue but fashion-driven focus. Our aim is to offer consumers unique and original collection.”
The 2014 Festive collection celebrates endless summer with colorful, ethnic-inflected designs that capture the youthful attitude of Indian style. The colourful way of life inspires fluid silhouettes, bold prints, and pops of saturated color all with a classic look.
Perrian Lifestyle is located in suburbs of Mumbai offers the trendiest designs with all in - house services such as customized stitching to tailor made designs. Perrian Lifestyle is a one stop shop for all kinds of ethnic apparel.
Clothes at Perrian Lifestyle are designed by blending Indian and western styles providing designer clothing for women. The products at the store are invigorated every week in each category, as Ms. Mitra says, “Fashion for me is something experimenting and always changing, so I travel and source products from all over India so that we can grant a bonus to control price with every increase in quality for the customer.”
Currently Perrian Lifestyle exports its clothes across the globe like UK, Germany, South Africa and Mauritius It meets the needs of consumers by creating distinct combination of fashion and quality for multiple lifestyle occasions at an affordable price. When brides to be, bridesmaids or the family’s other ladies walk in to the store, they will be wowed with the extravagance of richly embroidered fabrics, authentic sarees, lehengas in exclusive designs and more. Perrian Lifestyle intends to open around 12 stores across Mumbai and subsequently pan India in the next two years.
Perrian Lifestyle is all set to engross consumers to a lot of fun activities at the store which will make it much visit store for finest exclusive designs and fun shopping experience.