Myntra.com presents Bangalore Fashion
Week 11th edition
~Myntra.com to bring an entirely new perspective
to Bangalore Fashion Week ~
Bangalore, 21st July, 2014: Myntra.com to present the 11th
Edition of Bangalore Fashion Week (BFW) from 7th – 10th of
August 2014 at Sheraton Bangalore Hotel, Brigade Gateway.
The strategic tie-up of Myntra.com, India’s leading online
fashion destination, with Bangalore Fashion Week is in line with Myntra’s efforts
to promote and offer designer wear to its large shopper-base and bring the
latest fashion and trends to them.
The 11th edition emphasizes on
charisma, flair and glamour as leading names from the fashion industry make the
city of Bangalore their stage. BFW
curates a fresh line‐up of hand‐picked designers such as Asima Leena, Priya Kataria Puri, Archana Kochhar, Aslam Khan, Ramesh Dembla, Debarun Mukherjee, Lalit Dalmia, amongst over 36 designers
from across India. Furthermore, this edition will have Myntra.com showcase
their Autumn Winter’14 collection, with Roadster and DressBerry being
highlights of the season.
Mr.
Feroz Khan, Event Director - Dream Merchants said “Each edition of Bangalore Fashion Week marks a noteworthy milestone.
This year, it is our tie up with none other than India’s Biggest Online Fashion
ecommerce Portal, Myntra.com. This strengthens our position as undoubtedly one of the best and most
pioneering fashion weeks in the country and helps us further our commitment to
curate a Fashion Platform for designers and buyers.”
He
went on to add “BFW is growing from strength to strength with each season
and we are extremely excited to see this partnership reaping great benefits.”
Mukesh
Bansal, CEO, Myntra.com & Head of Fashion, Flipkart said, “All of Myntra’s efforts have
been focused to build a brand that is synonymous with every aspect of
the fashion industry, be it offering exclusive brands or providing
insightful fashion advice to our shoppers. This association with Bangalore
Fashion Week further establishes our vision of contributing significantly
to this booming industry and creating thought leadership in the
fashion and lifestyle space.”
Over the last 10 successful editions Bangalore
Fashion Week has become a strong global fashion platform for designers from
across the world to present their lines. BFW has showcased over 250 designers including
JJ Valaya, Ritu Beri, Ritu Kumar, Arjun Khanna, Rina Dhaka, Nikki Mahajan,
Manoviraj Khosla, Narendra Kumar, etc. and International Designers like Richi
Rich (USA), Claudi Antonini (Italy), Shelia Gupta (UAE), Bozena Carter (UK),
Pam & Arch (UK), Daniel Hecter (France), Mustaffa Hassan Ali (Africa), etc.
About
Myntra.com Bangalore Fashion Week:
Myntra.com
Bangalore fashion week (MBFW) has been conceived and created with a vision to
showcase Indian fashion industry to the global fashion world. The objective of
BFW will be to create business relationships and to facilitate a dialogue
between designers and trade buyers. Further information available at - www.bangalorefashionweek.in
About
Myntra.com
Myntra.com is among the
leading e-commerce platforms in India for fashion and lifestyle products.
Myntra has partnered with over 650 leading fashion and lifestyle brands in the
country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel,
CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in
latest branded fashion and lifestyle wear. The platform receives over 50
million visits every month and services over 9,000 pin codes across the
country.
With the largest in-season
product catalogue, 100% authentic products, Cash On Delivery and 30-day
Exchange/Return policy, Myntra.com is today the preferred shopping destination
in India.
About Dream Merchants:
Dream Merchants, an Event
Management Company, Headquartered at Bangalore, has pioneered promoting high
profile events in Pan Asia. The Company has grown from strength to strength
with a plethora of Commercial and Corporate Events. Dream Merchants was
the first to capitalize the Need to Organise a Local Beauty Pageant, Miss
Bangalore, which over the years has become the Main Fashion Event of
Bangalore and has provided a Platform to Women since 1994. With a Qualitative
focus on Fashion; Dream Merchants Launched highly successful
Fashion Events; Bangalore Fashion Week, Fashion Showers,
Fashion Fridays, Inda Diamond Week and India Brand Week.
Putting on events entails executing complex logistics,
innovative ideas, personalized services and cost effective production and
execution. This has been the backbone of the Dream Merchants structure and
hence long standing relationships with World Leading Multinationals clients
such as Rittal, Cisco, Danfoss, Ten Sports, etc., time after time, year after
year, utilise the services of Dream Merchants. A Dedicated and committed team
of professionals within Dream Merchants ensures impeccable execution at every
event.
More on www.DreamMerchants.in
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