Samsung Mobile Partners
with Sunstrike Telecom To Power Their Mobile Trade-up Program
Sunstrike
to provide end-to-end solution to power the programme under which customers can
exchange their mobile devices for select Samsung handsets.
New Delhi, June, 2014: Sunstrike Telecom India has joined hands with Samsung
Mobile for their pan-India Trade-up Program under which customers can trade-in
their existing mobile devices in exchange for select Samsung Mobile handsets at
a special price. Sunstrike will provide
the end-to-end solution for this ambitious Samsung Mobile Trade Up plan.
Sunstrike’s
role involves large scale on-ground implementation along with seamless back-end
logistics to power this programme in India.
Sunstrike
has put in well-structured, customized, multi-point criteria for determining
the customer handsets’ trade-in valuation. The appraised value is honored on
the spot against the new purchase. Sunstrike
will buy these handsets at the appraised price.
The program
rides on the intricate back-end verification process and attached logistics for
the physical transfer of handsets. The program will augment Samsung Mobile’s
customer retention & acquisition initiatives in the highly competitive
Indian market.
“Though
India has its own huge infrastructure challenges, our global extensive
experience in this field, gave Samsung complete confidence to partner with us
to drive this program & make it a success. Not only did we turn this around
in record time, we also underscored our position as a global leader in buy-back
industry,” said
Parm Dhillon, Head of Global Buyback, Sunstrike Telecom.
Our mobile device trade-up team has
successfully launched previous schemes in under 3 weeks enabling our partners
to quickly deliver unbudgeted growth as part of new customer activations and
existing customer retention strategies.
Chanpreet
Singh, MD, Sunstrike India, added, “We know that besides being extremely
challenging, India is a huge market for this business. We have put in a fantastic
team in India to lead this exclusive deal with Samsung.”
About Sunstrike Telecom
Sunstrike International is a global leader
for the distribution of all brands of new mobile devices, memory cards/devices
and end to end mobile trade-in solutions. Our services and solutions connect
with all key verticals across the mobile eco-system - from device
manufacturers, network operators, distributors/wholesalers and blue chip organized
& unorganised retail. Sunstrike’s high experienced in-house, high-performance
international sales &operations teamsdeliver our customers and partners’
business objectives seamlessly, using its 'Product &Proposition
Localisation Programs.'
Sunstrike is the preferred partner of Tier
1 network operators & handset manufacturers across the world who useits trade-in
solutions as part of their customer retention and customer acquisition
strategies.
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