Korea Tourism Organization appoints Byugnsun Lee as India Director

Korea Tourism Organization appoints

Byugnsun Lee as India Director

Mumbai, June 12, 2014: Korea Tourism Organization appointed Mr. Byugnsun Lee as Director for Korea Tourism Organization (KTO) India effective from May 2014. In his new role he will be responsible for promoting Korea as tourist and MICE destination and he will also be charge of building and maintaining relationships with travel trade in India and Korea.

Mr. Lee’s passion to learn new things and gain extensive experience in a range of fields has led him to pursue courses in Public policy, Geography and Environmental Policy. He has 23 years of experience in the tourism industry working with KTO in Moscow, KTO’s Overseas Marketing Department, Busan Promotion Office, Busan Convention Bureau and Busan Tourism Promotion Committee.

His overall experience in Marketing Strategies, Media Campaign and Green Tourism will be a driving force to promote ''Korea as Tourist and MICE Destinations'' in Indian Market.

“I see tremendous potential in Indian travel and tourism market for Korea. My focus is to promote Korea as a diversified destination to key target audiences here in India. I aim to leverage these in order to significantly increase visitor footfalls to Korea.”

Website: www.visitkorea.or.kr