L’Oréal
Paris unveils L’Or Lumière - The style statement for the Cannes Film Festival 2014
Sonam Kapoor reveals three L’Or Lumière make-up looks created by Namrata
Soni
Mumbai, April 30, 2014: L’Oréal Paris unveiled its make-up collection for the Festival de Cannes
2014 - L’Or Lumière. The collection and the looks were unveiled by L’Oréal Paris’s brand ambassador
Sonam Kapoor who perfectly embodies the glamour this festival
exudes. Lighting up the Cannes red carpet this year as well, L'Oréal
Paris India ambassadors will attend the event on the following dates:
·
Aishwarya Rai Bachchan will attend the event on 16th and 17th May
·
Freida Pinto will walk the Cannes red carpet on 17th and 18th May
·
Sonam Kapoor will be at the festival on 18th and 19th May
The
L’Or Lumière collection is inspired by the purest of the elements,
‘Gold’ and the coming of the spring season. To commemorate the launch of
this collection,
L’Oréal Paris Beauty Expert Namrata Soni
has created three looks inspired by this infusion of gold and exciting spring hues.
The
L’Or Lumière range of products are an absolute must have for
events that command grace and panache. Flaunting the Neo-gold trend,
this collection includes
Color Riche Moist Matte, a range of 12 irresistible shades of
lipsticks, a twist up pen format eye liner, Super Liner Gelmatic, 2
stunning shades of nail colors called the Color Riche Le Vernis and an
intense range of eye shadows available in 12 shades,
Infallible Monos Eye Shadow.
Speaking about their vision behind creating the collection,
Manashi Guha, General Manager - L’Oreal Paris said,
“Cannes is an extremely inspiring platform and we are proud to showcase
our beauty expertise through the L’Or Lumière range. In India, we love
gold which flatters our skin tone well; we have
used this insight to interpret this collection. The looks we have
launched today exude glamour and we’re sure that all our ambassadors
will look stunning on the red carpet.”
Speaking about the range and the exceptional looks, Sonam Kapoor said,
“Every year I look forward
to Cannes because of the exceptional makeup and looks that L’Oréal
Paris launches. I am really excited about the L’Or Lumière collection as
it embodies two of my favourite makeup trends – neo gold and brights!
Namrata has done a fabulous job on the three looks
and I’m quite excited to showcase these trends on a global platform.”
Namrata Soni, L’Oréal Paris Beauty Expert said,
“L’Oreal Paris has always crafted products that accentuate
the grace and elegance of the modern Indian women. L’Or Lumière is a
revelation in itself that takes the concept of style and beauty to a
whole new level. I thoroughly enjoyed creating the looks using the L’Or
Lumière collection. The products are a fine representation
of glamour, elegance and will certainly heighten the allure of any
look.”
Represented
by its Indian and global brand ambassadors donning the ravishing looks
specially designed for this event, L’Oreal Paris looks forward to
stunning the world and creating magic on the red carpet at
Festival De Cannes 2014.
The L'Oréal Paris L’Or Lumière Collection is available across all L'Oréal Paris Boutiques.
***
About L’Oréal Paris:
L’Oréal
Paris is a truly global beauty brand combines the latest in technology
with the highest in quality for the ultimate in luxury beauty at mass.
Our signature phrase, “Because I’m Worth It”, is meant to
inspire each and every woman to embrace her own unique beauty and
reinforce her sense of self-worth.
As
the biggest beauty brand in the world, L'Oréal Paris has an unparalleled
commitment to technology, research and innovation, providing
groundbreaking, high-quality products for women and men of all ages and
ethnicities. The L’Oréal Paris brand encompasses the four major beauty
categories – hair color, cosmetics, hair care, and skin care – and
includes such well-known brands as Excellence Crème, Total Repair 5 hair
care, Youth Code, Fall Repair, Revitalift, Volume
Million Lashes Mascara, Colour Riche lipsticks, Superliners and True
Match foundations among many others.
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