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Mitashi is the Official Electronics Partner of Rajasthan Royals
Mitashi
takes the consumer connect of its range of LED TVs to next level by
engaging one of the most fascinating teams in IPL 2014
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MUMBAI, India - April 17, 2014
Mitashi today
announced that it is the Official Electronics Partner of the Rajasthan
Royals IPL Team for the seventh edition of the Indian Premier League
(IPL). The Mitashi logo will be showcased on the non-leading arm of the
jersey of the Rajasthan Royals team.
Mitashi
has taken a leap ahead in its growth from being a regular electronics
partner to sponsoring the logo on the jersey for Rajasthan Royals in IPL
2014. Its philosophy of continuous innovation in developing the product
quality has made Mitashi, one of the most trusted brands in the
country.
Mitashi
is looking to launch the new range in television segment from 15 inch
to 50 inch, and the company expects to see higher sales number during
IPL.
"We
are excited to be associated with the wonderful game of cricket that
transcends all demographic barriers and connects with masses. This
association will create a strong local resonance for the Mitashi brand.
With this association we expect to reach higher sales numbers of our
television range during IPL season," said Rakesh Dugar, Chariman & Managing Director at Mitashi Edutainment Pvt. Ltd.
Mr Raghu Iyer, CEO of Rajasthan Royals said, "Rajasthan
Royals is extremely happy to announce the partnership with Mitashi as
our Official Electronics Partner. Mitashi is a leading brand which will
provide immense value and support to the team. Both Mitashi and the
Royals share similar brand values and we are certain that this is the
beginning of a long and fruitful association."
Rajasthan Royals will begin their campaign in the 2014 edition of the IPL on 18th April at Abu Dhabi's Sheikh Zayed Stadium.
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About Mitashi
Mitashi,
a name synonymous with Video Gaming in India, is one of the leading
Consumer Electronics Brands. Mitashi aims to be India's Most Trusted
Brand and believes in providing the consumers a high quality
entertainment product at an affordable price. Mitashi has 2 brands under
its portfolio ie GamiIn and Skykidz that aim to entertain and develop
young minds. Mitashi also sells a diversified portfolio of products, LED
TV's, Hometheaters, Portable Speakers, Tablets and more, Mitashi has also won the Best Television Recommendation by AV MAX 3 years in a row.
About Rajasthan Royals
Rajasthan
Royals, champions of the inaugural IPL in 2008 and Runners-up of the CL
T20 2013, is the Jaipur franchise cricket team that represents the
state of Rajasthan in the Indian Premier League. The Rajasthan Royals
team exemplifies the royal elegance, style, valour and class of
Rajasthan and Gujarat. The Rajasthan Royals emblem is a reflection on
the golden past and a promising future for the team. The Rajasthan
Royals emblem, in royal blue and gold, is a reflection on the rich
history of the region and their promising future ahead. The team's
mascot is a lion named Moochu Singh.
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