Insecticides India Ltd bags
“Innovation100” award by Inc India
·
Adjudged
winner under the category “Innovation in Marketing”
New
Delhi, April 15, 2014: Insecticides India Ltd
(IIL), a leading agrochemical company
which manufactures and markets several popular and international brands, has
been conferred with the prestigious “Innovation100” award by Inc India*, the
flagship publication of 9.9 media.
The company was declared winner under the
category “Innovation in Marketing” for aggressive branding and marketing. The
award recognizes the effort in pushing forward the company’s brand vociferously
through innovative and unique measures.
“It is a moment of pride for us to have been
conferred with such a prestigious award. The award is a testimony to our efforts
towards making ILL a brand in the market. The company was started in 2002 and
today it is a known agrochemical company in India and abroad. Our branding and
marketing initiatives have played a major role in letting the company reach a
position where it is today,” said Mr. Rajesh Aggarwal, MD, IIL.
IIL had been the first company in the
country to have roped in Bollywood stars for brand promotion. Under its
marketing initiative, the company had in the last few years entered into alliances
with Japan’s Nissan to market its patented product
Pulsor and Hakama and American Vanguard Corporation of the US for manufacturing
and marketing its well-known brands Thimet and Nuvan in India.
Innovation
100 is a unique attempt of Inc India* to capture the role of mid-sized business
community in the innovation journey of India by highlighting and celebrating
100 mid-sized companies that have demonstrated a flair for impactful
innovation.
About Insecticides (India) Ltd
Insecticides (India)
Ltd. (IIL) is a BSE & NSE Listed India’s leading and one of the fast
growing agro chemicals manufacturing company. IIL has emerged as a front line
performer in India’s crop care market with a top line of 650 Cr in last fiscal
(2012-13) and is all set to touch 950 Cr this fiscal,
growing at the handsome rate.
The company owns the
prestigious Tractor Brand which is highly popular among the farmers. This
umbrella brand of its agro products signifies the company’s deep connection
with the farming community. The largest selling brands of IIL include Lethal,
Victor, Thimet, Indan 4G, Hijack and Sharp.
The company has also
entered into Technical and marketing MoU with American Vanguard Corporation
(AMVAC), USA to manufacture and market “Thimet” and most recently “Nuvan”, an
insecticide that is a household name in India.
The company has
state-of-the-art formulation facilities in Chopanki (Rajasthan), Samba &
Udhampur (Jammu & Kashmir) and Dahej (Gujarat). IIL also has technical
synthesis plants at Chopanki and Dahej to manufacture technical grade chemicals
such as Imidacloprid, Acetamiprid, Dichlorovos, Lambdacyhalothrin, D-Trans
Allethrin, Glyphosate, Butachlor and Thiamethoxam etc. Providing the
competitive edge by backward integration.
In 2012, IIL entered
into a tie up with Japan’s Nissan Chemicals Industries Ltd to launch Pulsor, a
patented fungicide for Paddy and Hakama, an advanced selective herbicide, in
the Indian market.
Most recently, the
company has also partnered with Japan-based Otsuka AgriTechno Co. Ltd (OAT) to
set up a Joint Venture (JV) for research and development (R&D) of new
agrochemical molecules. The two companies are setting up a state-of-the-art
Research Centre in Bhiwadi, Rajasthan, which will employ both Japanese and
Indian researchers.
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