Chrysalis 2014, SNDT’s fashion extravaganza held in style

Chrysalis 2014, SNDT’s fashion extravaganza held in style

Chrysalis, SNDT’s AMD’s (Apparel Manufacture & Design Department) annual fashion show is no more a mere showcase of their students’ design collections but is a much watched out event in the fraternity’s fashion calendar. For more than three decades, the show has consistently kept up to its promise of being a launch pad for debutante designers and an offering of the best talent to the fashion industry.

Says Aneel Murarka, Managing Director, Mirachem Industries, “I am associated with SNDT’s fashion extravaganza since last four years and witnessing the high quality and innovation in designing since then.” Murarka was one of the judges and a sponsor of the event.  

With costumes inspired from Onions, Durga Pooja, Diamonds & Rust, Art Deco, Pixie Dust, The Ajanta Caves, Poverty and Patch Work, Yashagana Art form among others, Chrysalis is the fruit of SNDT University’s AMD’s labour and mirror of their endeavour in the field of fashion. This year the Chrysalis Fashion Show set at The Leela, Andheri saw an amazing array of fashion walk the ramp. Chrysalis 2014 was directed by India’s leading fashion choreographer Elric Dsouza with super models Alecia Raut, Sucheta Sharma, Aryan Vaid, TV actor Parul Chaudary amongst others. Amongst the celebrity guests who came to cheer the participants on ramp include Leslie Lewis, Divya Khosla Kumar, Aneel Murarka, Meher Castelino and Ana Singh.

“Through Chrysalis, SNDT has built strong ties with pioneers, influencers, opinion makers and artists of the fashion industry,” observes Aneel Murarka.  “It is their close ties with the fashion fraternity that gives them an advantage over other institutes when it comes to inviting guest speakers, visiting faculty or seeking placements and job opportunities for their students,” adds Aneel.

It is Chrysalis’ visibility that has made them a presence to reckon with. Bringing in professional models, stage designers and professional choreographer only adds to the credibility and ups SNDT’s brand image.