Disruptive
Solutions for Pokes in Business
Mumbai,
Wednesday 26 March 2014:
Unpredictable twists and turns that get in the way of doing business are pokes that
find a disruptive solution in Shombit Sengupta’s Strategic
Pokes – the Business Jalebi. This new book was launched by Jacques
Vincent, Board Director and former Vice Chairman & COO of $28 billion
French global giant, Groupe Danone in Mumbai today.
“I
went through different stages in reading Strategic Pokes; it challenged
me, made me feel enthusiastic, bitter, seduced, moved, but never
indifferent,” said Mr Vincent who was especially invited from Paris to be
Chief Guest Since the mid-1980s he had appointed and worked with author and
international business strategy consultant to top management, Shombit Sengupta,
on several Groupe Danone brands in different countries.
Speaking
on the occasion as guest of honour, Harsh Mariwala, Chairman Marico Ltd.
said, “Like the first book in his Jalebi Trilogy, Shombit has very
beautifully synthesized perspectives from management, history, travels and the
creative arts in this second book Strategic Pokes. I believe this book will be
as just as relevant to the Indian manager and as valuable a contribution to
India’s business literature.”
Author
and Executive Director R Gopalakrishnan of Tata Sons said as guest of
honour, “Shombit has provided yet another delightful read. What sounds
profouind in normal business talk is explained with utter simplicity by a top
class professional.”
Strategic
Pokes extracts
the googly aspect of the jalebi while making it analogous to business. The
jalebi’s crookedness gives the strategic pokes. Why jalebi? According to
Shombit Sengupta, it’s perhaps the only sweet connecting poor and rich,
old and young across heterogeneous India. His book sensitizes readers on the
unsavoury pokes in business they are already experiencing implicitly. These
pokes are varied, increasing every day and becoming sharper, both globally and
locally.
“This
sequel to Sengupta’s Jalebi Management book has very truly
taken me on that same breathtaking journey of social insights he has picked up
from around the world,” continued Mr Vincent who is among the
world’s most admired corporate transformers, having co-disrupted the
French conglomerate BSN from being 18 different industries to converge into
single focus Groupe Danone, now a world leader in dairy, spring water and baby
nutrition present in over 140 countries.
Vivek
Mehra,
President, Sage Publications, while welcoming the large gathering said
comparing Indian industry to a jalebi was so totally a disruptive idea that the
first Jalebi book was extremely well received by the market. He was confident Strategic
Pokes which rides through the Indian and European landscape, spanning
across history, to explore the perceptible, exciting distinction that customers
value would do just as well.
Prince
Augustin,
Executive Vice President in Mahindra and Mahindra was the MC who acknowledged
that the book responds to today’s generation that’s always short on
time and patience. Each of the book’s 5 major chapters reveals several
disruptive pokes on different business subjects.
Professor
of International Business at HEC Paris School of Management Jean-Paul Larçon
said in the book’s introduction, “The book is about
entrepreneurship, innovation, creative solutions and the art of building or
renewing the brand image of the firm and its corporate value. It offers
a very clear answer to the question of how to unleash the potential of Indian
companies. Certainly not by imitating the West, but on the contrary by
developing creative strategies based on Indian-specific character, skills, and
entrepreneurial talent.”
.Published
by Sage Publications, Response Business Books, Strategic Pokes
– the Business Jalebi shows you how to disruptively change the
paradigm, get rid of pokes. This 307-page, 5-chapters book is priced at Rs 425.
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