Monday, January 20, 2014

India Kids Fashion Week kick-starts with a mélange of style and adoration

India Kids Fashion Week kick-starts with a mélange of style and adoration
Viveek Oberoi, Jimmy Shergill, Mandira Bedia Bedi,Terrence Lewis, Rocky S, Aditi Govitrikar, Ali Asgar ,Kushal Tandon, Gauhar Khan, Angad Hasija and Nandish Sandhu increase the glam quotient with their presence

Mumbai 18th January, 2014 - One of the most eagerly awaited fashion events took off with a fabulous start in Mumbai at the Lalit Intercontinental on 18th Jan. After two years of its conception, the second edition of India Kids Fashion Week, a joint venture by Events Capital and Craftworld Entertainment saw children walk the ramp emerging as rockstars through their fierce attitude and innocent smiles. It was indeed a kid’s fantasy-world to see cute adorable toddlers in trendy & colorful designer ensembles & edible organic make up. The first day of IKFW saw creations created by NGO Khushi, Maxx, Libero, Pooja Jhunjhunwala, Sho Sho Bella, Sheena Creations and Kirti Rathore for F Atalia.
The day started with the spokespersons of India Kids Fashion Week Pankaj Khanna and Manoj Mahla addressing the press along with Fitness&Wellness expert Mickey Mehta and Grace Pinto from Ryan International School on the concept for the two-day fashion week.
Day 1 kick-started by supporting the cause of empowering children with learning disabilities, cerebral palsy and autism through a fashion show organized by NGO Khushi.
The commencing show showcased creations by renowned kidswear brand Maxx. The collection for young girls includes lightweight fabrics in a mixed colour palette ranging from monochrome to bubble gum pinks, ochre and blue, spearmint and vermillion while “Double denims” was the theme for little boys’ collection. Versatile TV actor Ali Asgar, who is best known and immensely loved by all as “Dadi” from Comedy Nights with Kapil accompanied the little children on the ramp.

Libero’s show caught maximum attention from the audience: [u1]  for the first time ever, toddlers between the age of 1.5 to 2.5 years strutted on the ramp showcasing diapers by Libero! This show garnered maximum attention through the models seen on the ramp. The confidence with which the babies walked on the ramp showed promising signs of soon-to-be superstars! Model and Actress Aditi Govitrikar was seen accompanying the mini-rockstars as they promoted their diapers with flamboyance.
The fashion fraternity is very close-knit. While there is immense competition in every professional field, renowned designer Rocky S was seen cheering on and completely supporting his protégé designer Pooja Jhunjhunwala as she showcased her mythology-inspired collection for children. Pooja was accompanied by the biggest superstar in children’s world, Chota Bheem who accompanied the designer and acknowledged his little fans.
Named after her daughter, Dubai-based designer Sarah showcased her collection “ShoSho Bella[u2] ” which included outfits that make kids feel like little princesses. Inspired by her own princess, the collection reflects the designer’s love and adoration for her daughter. ShoSho Bella was accompanied by cartoon character Krissh from Cartoon Network.
The show by Sheena Creations created a mood to party and unwind through their collection showcasing partywear for little boys and girls. Ace choreographer Terrence Lewis danced along with the party kids on the ramp
The grand finale for the day stayed true to its name with Kirti Rathore showcasing her collection dedicated to cancer patients aged between 4-14 years. These little children walked the ramp for Kirti’s show along with celebrities Kushal Tandon, Nandish Sandhu, Angad Hasija and Viveek Oberoi. Bigg Boss winner Gauhar Khan was seen cheering for her beau Kushal Tandon from the front row while also supporting the noble cause. The front row for Kirti’s show was also graced by the presence of versatile actor Jimmy Shergill.
Day 1 of India Kids Fashion Week was filled with mixed emotions comprising of the vibrant energy bursting out from little children blended with wise words of wisdom from their parents, confidence with a hint of nervousness from the designers and support and lots of love by the celebrities.
On this occasion, Manoj Mahla, Director of CraftWorld Events Pvt. Ltd and Pankaj Khanna, Senior Vice-President, Event Capital add, “Moving forward from the legacy created in past, we are proud to commence the Second Edition of India Kids Fashion Week today. The response today has been overwhelming: kids walked with oodles of grace and confidence, we received support from immensely talented designers from across India and the best kid’s brands to associate with us. Everyone is super excited with the product and is looking forward to a rocking day 2.”
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About Event Capital:
Event Capital is a specialized Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and Alok Jalan, the Managing Director of the Laqshya Media Group. They share a vision to be the country’s leading owner of intellectual property in the events and experiential marketing space. The services offered by Event Capital include the creation and support of Event IPs via research, funding, and planning, marketing and sales expertise present within the team. For more information log onto

About Craftworld Events
Craftworld Events Pvt. Ltd is a One Stop Solution, providing 360 Degree marketing approach to corporate clients. For the past ten years it has been one of the Largest Enterprise nationwide. Equipped with latest technologies, Wide connections & Global Network spread, we offer Direct Marketing solutions- Event Management, CRM, B2B & B2C Activations. We have more than 50+ corporate Client Spread all over India.  For more information log onto 

For further information, Contact Buzz:
Tamira Shah: 9619923403 |
Prioska Uke: 9833430483 |

 [u1]No need to mention maxx here
 [u2]ShoSho bella- it doesn’t have the space

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