India Kids Fashion Week
kick-starts with a mélange of style and adoration
Viveek Oberoi, Jimmy
Shergill, Mandira Bedia Bedi,Terrence Lewis, Rocky S, Aditi Govitrikar, Ali Asgar
,Kushal Tandon, Gauhar Khan, Angad Hasija and Nandish Sandhu increase the glam
quotient with their presence
Mumbai 18th January, 2014 - One of the most eagerly
awaited fashion events took off with a fabulous start in Mumbai at the Lalit
Intercontinental on 18th Jan. After two years of its conception, the
second edition of India Kids Fashion Week, a joint venture by Events Capital
and Craftworld Entertainment saw children walk the ramp emerging as rockstars
through their fierce attitude and innocent smiles. It was indeed a kid’s fantasy-world
to see cute adorable toddlers in trendy & colorful designer ensembles &
edible organic make up. The first day of IKFW saw creations created by NGO
Khushi, Maxx, Libero, Pooja Jhunjhunwala, Sho Sho Bella, Sheena Creations and
Kirti Rathore for F Atalia.
The day started with the spokespersons of India Kids Fashion
Week Pankaj Khanna and Manoj Mahla addressing the press along with
Fitness&Wellness expert Mickey Mehta and Grace Pinto from Ryan
International School on the concept for the two-day fashion week.
Day 1 kick-started by supporting the cause of empowering
children with learning disabilities, cerebral palsy and autism through a fashion show organized by NGO Khushi.
The commencing show
showcased creations by renowned kidswear brand Maxx. The collection for young
girls includes lightweight fabrics in a mixed colour palette ranging from
monochrome to bubble gum pinks, ochre and blue, spearmint and vermillion while
“Double denims” was the theme for little boys’ collection. Versatile TV actor Ali Asgar, who is best known and immensely
loved by all as “Dadi” from Comedy
Nights with Kapil accompanied the little children on the ramp.
Libero’s show caught maximum
attention from the audience: [u1]
for the first time ever, toddlers
between the age of 1.5 to 2.5 years strutted on the ramp showcasing diapers by
Libero! This show garnered maximum attention through the models seen on the
ramp. The confidence with which the babies walked on the ramp showed promising
signs of soon-to-be superstars! Model and Actress Aditi Govitrikar was seen accompanying the mini-rockstars as they
promoted their diapers with flamboyance.
The fashion fraternity is very
close-knit. While there is immense competition in every professional field,
renowned designer Rocky S was seen
cheering on and completely supporting his protégé designer Pooja Jhunjhunwala as she showcased her mythology-inspired
collection for children. Pooja was accompanied by the biggest superstar in
children’s world, Chota Bheem who
accompanied the designer and acknowledged his little fans.
Named after her daughter,
Dubai-based designer Sarah showcased her collection “ShoSho Bella[u2] ”
which included outfits that make kids feel like little princesses. Inspired by
her own princess, the collection reflects the designer’s love and adoration for
her daughter. ShoSho Bella was accompanied by cartoon character Krissh from Cartoon Network.
The show by Sheena Creations
created a mood to party and unwind through their collection showcasing
partywear for little boys and girls. Ace choreographer Terrence Lewis danced along with the party kids on the ramp
The grand finale for the day
stayed true to its name with Kirti Rathore showcasing her collection dedicated
to cancer patients aged between 4-14 years. These little children walked the
ramp for Kirti’s show along with celebrities Kushal Tandon, Nandish Sandhu, Angad Hasija and Viveek Oberoi. Bigg
Boss winner Gauhar Khan was seen cheering for her beau Kushal Tandon from
the front row while also supporting the noble cause. The front row for Kirti’s show was also graced by the presence of
versatile actor Jimmy Shergill.
Day 1 of India Kids Fashion Week
was filled with mixed emotions comprising of the vibrant energy bursting out
from little children blended with wise words of wisdom from their parents,
confidence with a hint of nervousness from the designers and support and lots
of love by the celebrities.
On this occasion, Manoj Mahla, Director of CraftWorld Events
Pvt. Ltd and Pankaj Khanna, Senior Vice-President, Event Capital add, “Moving forward from the legacy created in
past, we are proud to commence the Second Edition of India Kids Fashion Week
today. The response today has been overwhelming: kids walked with oodles of
grace and confidence, we received support from immensely talented designers
from across India and the best kid’s brands to associate with us. Everyone is
super excited with the product and is looking forward to a rocking day 2.”
For more information, visit: www.ikfw.in
About Event Capital:
Event Capital is a specialized
Intellectual Property Events Centric Business Venture. The venture is a joint
one between Deepak Choudhary, a veteran in the Event Management business and
Alok Jalan, the Managing Director of the Laqshya Media Group. They share a
vision to be the country’s leading owner of intellectual property in the events
and experiential marketing space. The services offered by Event Capital include
the creation and support of Event IPs via research, funding, and planning,
marketing and sales expertise present within the team. For
more information log onto
www.eventcapital.in
About
Craftworld Events
Craftworld
Events Pvt. Ltd is a One Stop Solution, providing 360 Degree marketing approach
to corporate clients. For the past ten years it has been one of the Largest
Enterprise nationwide. Equipped with latest technologies, Wide connections
& Global Network spread, we offer Direct Marketing solutions- Event
Management, CRM, B2B & B2C Activations. We have more than 50+ corporate
Client Spread all over India. For
more information log onto www.cwe.in
For further information, Contact Buzz:
Tamira Shah: 9619923403 | Tamira.shah@buzzpr.in
Prioska Uke: 9833430483 | Prioska.uke@buzzpr.in
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