Monday, January 13, 2014

Bajaj Electricals Ltd, a market leader in small appliances and ranking amongst top 3 in fans and lighting, celebrates its 75th year in 2013-14.


Bajaj Electricals Ltd. Shines On at Mumbai

Mumbai: Bajaj Electricals Ltd, a market leader in small appliances and ranking amongst top 3 in fans and lighting, celebrates its 75th year in 2013-14.In the spirit of the 75th year celebrations it was the perfect opportunity for the company to interact with the dealers at each branch, putting forth plans for the coming years while strengthening and building on existing relationships.

Mr. Anant Bajaj, JMD Bajaj Electricals Ltd., Mr. Shekhar Bajaj, Chairman & Managing Director, Bajaj Electricals Ltd and Mr. P.S. Tandon, ED – Consumer Products at the press conference in Mumbai to announce the company’s future plans. Bajaj Electricals Ltd, a market leader in small appliances and ranking amongst top 3 in fans and lighting, celebrates its 75th year in 2013-14.


Mr. Shekhar Bajaj, Chairman & Managing Director at the Bajaj Electricals Press Meet.


Speaking at the occasion Mr. Shekhar Bajaj, Chairman & Managing Director of Bajaj Electricals Ltd said – “It is a significant time in the history of this company that turned 75 last July. Each branch has contributed in a big way to this heritage and Mumbai, where the company’s HO is also located, is no exception. It is a proud fact that this city that we call home has so many landmarks lit up by Bajaj Electricals Ltd., which include the Bandra Worli Sea Link and Wankhade Stadium. In our consumer facing business we believe in offering this same excellence with world class products through our distribution channels and exclusive Bajaj World outlets. It is this trust in all our relationships, be it with partners or consumers that will keep Bajaj Electricals Ltd. moving forward on this glorious path”.

Speaking at the occasion Mr. Anant Bajaj, JMD Bajaj Electricals Ltd. said“Mumbai has always been a high potential market for the company. We will continue to expand our network here and introduce new and world class products. We take this opportunity to wish our partners a bright future with Bajaj Electricals Ltd and we are certain that together we will continue to Shine On”.

Mr. P.S. Tandon, ED – Consumer Products added – “Mumbai saw many firsts this year in categories like Mixer Grinders with the launch of new models, Morphy Richards with its water heaters and Lighting with its iLED range. Also the city saw its 2nd Bajaj World open in one of the most prominent market locations in Ulhasnagar. We are confident that together with our trade partners we will keep bettering our successes to get Bajaj Electricals Ltd. to reach even greater heights.”

And the branch certainly does have its share of achievements to be proud of. Registering sales of Rs. 167 Cr till December 2013 with a CAGR of 7%. In addition the branch was at the forefront of many new product introductions in Morphy Richards, Lighting, Appliances and Fans, which reached a crescendo with Fans Day, organized as an initiative for management to interact with dealers in the market place.

Some of the recent projects undertaken by the company include installation of NAVI Mumbai Municipal corporation 67 meter Flag mast, 1200 poles for Thane Municipal Corporation and 7 Antenna mast for D’Mello Tele power, Goa. Other large orders include illumination for KDMC and GIDC Goa for Disano fittings and lighting for L&T (CHP Bara), NTPC Vindhyachal and Rehand, Thane Municipal Corporation, Reliance Industries Ltd and BHEL & PGCIL.

Bajaj World is the company’s initiative to provide a collective experience zone to the customers giving them a platform to choose from a wide range of products for their homes under one roof. The company has so far opened over 65 Bajaj Worlds across India and expects to open a total of 75 by this financial year. Mumbai branch has so far opened 2 Bajaj Worlds in Dadar and Ulhasnagar.

And imbibing the organizational culture of ensuring the welfare of the society at large, the branch organized a blood donation drive and continues in its fight against tobacco as part of its national CSR initiative.

About Bajaj Electricals
Bajaj Electricals Limited (BEL), a 75 year old trusted company with a turnover of Rs. 3387.57 crores (FY 2012-13), is a part of the US $ 7 billion (over Rs 38,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units – Engineering and Projects, Appliances, Fans, Luminaries, Lighting and Morphy Richards.
During the Half Year ended 30th September, 2013, the Net Sales/income from operations has increased by 24.5% to Rs. 1743.67 Cr as against Rs. 1400.63 Cr in the corresponding half of the previous year. During the second quarter, the Net Sales/income from operations has increased by 30.8% to Rs.960.18 Cr as against Rs. 734.06 Cr in the second quarter of the previous year

Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany; Disano of Italy; CREE Lighting of USA (for Luminaries); Delta Controls of Canada (for Building Management Systems) and Securiton of Switzerland (for Security Systems), Morphy Richards of UK (for Appliances), Disney of USA & Midea of China (for Fans). The company has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL).

Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of about 2200 distributors, 4100 authorized dealers, over 400000 retail outlets for Lighting, 40000 retail outlets for Appliances, 50000 retail outlets for Fans and over 340 customer Care centers.

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